With respect: a whole promotion team
GeldKarte information campaigns have been underway in selected "trailblazer cities" since 2001.
Reactions to date have been completely positive: the number of transactions and credit loads, as well as revenue gained through the GeldKarte increased in every case.
We also noticed a permanent change towards more regular usage of GeldKarte.
Publicising the GeldKarte at local and regional levels
Part of the information team in front of the information car
Our aim is to publicise the cash-free chip card at local and regional levels, and to introduce people to using it. And, indeed, many consumers use their electronic purse for the first time during these campaigns.
Among trailblazer cities are:
- Aachen
- Frankfurt/Main
- Leipzig
- Nuremberg
- Cologne
Each trailblazer campaign includes individual marketing measures
A large number of acceptance partners and banks take part in the campaigns, which means that the number of both credit loading and payment transactions can be significantly increased.
Each individual campaign includes extensive marketing measures such as billboard posters, print media advertisements and direct contact with customers through our information teams. There are also frequent prize draws.
Are you interested in booking a GeldKarte trailblazer campaign?
For more details about marketing activities, please contact EURO Kartensysteme, Ingo Limburg directly. We are looking forward to making the GeldKarte even more successful!